With the Super Bowl festivities fading, the world’s eyes are turning toward Milan-Cortina for the 2026 Winter Olympics. For sports enthusiasts looking to upgrade their home theater setup for the games, the timing couldn’t be better. According to reports, Samsung’s highly rated S90F QD-OLED TV is currently available at a significant discount, making it one of the most attractive options for watching fast-paced winter sports.
The S90F, a 2025 model that sits comfortably in the upper-mid-range of Samsung’s lineup, has seen its price slashed across multiple retailers. While new TV models are typically announced early in the year, the outgoing year’s premium models often offer the best value, and this specific deal appears to be positioned to clear inventory while capitalizing on the Olympic hype.
The headline offer focuses on the 65-inch model of the Samsung S90F. Originally priced around $2,499, the TV has been spotted on sale for as low as $1,399. This represents a discount of approximately 44%, a massive price drop for a television that features Quantum Dot OLED (QD-OLED) technology. Other sizes in the lineup, including the 55-inch and the massive 77-inch models, are also seeing price reductions, though the 65-inch variant appears to be the sweet spot for value.
Retailers are bundling these discounts with flexible payment options and, in some cases, additional rewards points or soundbar bundles. For buyers who have been waiting for OLED prices to come down, this sale brings premium picture quality into a much more accessible price bracket.
Winter sports like hockey, skiing, and snowboarding demand high performance from a television. The S90F is equipped with Samsung’s NQ4 AI Gen3 Processor, which is designed to handle motion and upscaling with precision. Fast-moving objects—like a hockey puck or a skier zooming past a gate—remain sharp and clear thanks to the TV’s 144Hz refresh rate and Motion Xcelerator technology.
Furthermore, the QD-OLED panel technology delivers exceptional brightness and color volume. Unlike traditional OLEDs that can sometimes struggle in bright rooms, the Quantum Dot layer in the S90F boosts color vibrancy and peak brightness. This ensures that the white snow of alpine events looks brilliant rather than dull, while the infinite contrast of OLED keeps shadows deep and detailed.
How Does This Compare to Other OLED Options?
The S90F serves as the successor to the popular S90D and sits just below the flagship S95F in Samsung’s hierarchy. While the flagship models often get the absolute brightest panels, the S90F offers nearly identical performance for the vast majority of viewers at a fraction of the cost. When compared to standard WOLED panels found in competitors’ mid-range offerings, the QD-OLED panel in the S90F generally offers superior color saturation.
It is worth noting that panel types can vary by size in this series—with smaller sizes like the 42-inch and 48-inch often using standard WOLED panels—but the 55, 65, and 77-inch models featured in this sale typically utilize the coveted QD-OLED technology.
Analysis
This price drop signals a mature market for QD-OLED technology. Just a few years ago, purchasing a TV with this panel technology would have cost upwards of $3,000. Seeing a 65-inch model drop to $1,399 indicates that Samsung has successfully streamlined its manufacturing, allowing them to be aggressive with pricing to combat budget-friendly competitors. For the consumer, this eliminates the “early adopter tax” that usually accompanies such high-end specs. The S90F strikes a balance where the diminishing returns of spending more for a flagship model become very apparent.
What This Means
If you are holding onto an older LED or LCD TV, this is an opportune moment to upgrade. The visual leap to QD-OLED is significant, particularly for content with high contrast and vibrant colors, such as the Winter Olympics opening ceremonies or high-speed downhill runs. Waiting for the 2026 model year TVs to hit the shelves would likely mean paying full retail price for only marginal improvements. This deal allows you to secure top-tier performance right now, ensuring your viewing experience is ready for the opening ceremony.
Source: Original Article
